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Apostolos Toptsis

How are you spending your marketing budgets?

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I know there are a lot of different marketing tools and strategies, but what do you all find to be the most effective? -Influencer Marketing -Social Media Ads (Facebook, Instagram, Twitter, etc.) -TV Ads -Radio Ads -Paper mailing Ads Would love to hear what people find effective and why?

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Oswald Soto
Email Marketing: Email marketing is a highly effective tool as it allows businesses to directly reach their target audience, build relationships, and provide personalized content and offers.
Apostolos Toptsis
@oswaldsoto_ would you be open to share an effective email that you have used for outreach? What type of open rates/click rates are we talking about here in terms of effectiveness?
Neal Woolery
Search Engine Optimization (SEO): SEO is crucial for improving a website's visibility in search engine results, increasing organic traffic, and establishing credibility, making it an essential long-term strategy for businesses to drive consistent traffic and conversions.
Apostolos Toptsis
@nealwoolery I'm assuming through consistent website blogging?
Fabian Maume
It depends a lot on your target audience. You need to prioritize the channel that your audience is following. BTW: I don't see google ads on your list
Apostolos Toptsis
@fabian_maume I put google ads in the social media ads bucket as they populate across google search, YouTube, and various other google based products/services.
Fabian Maume
@apostolos_toptsis search ads are different to social media ads. They are targeted on intent not interest.
Tuy Pin
Marketing is too much important nowadays to sustain in the market and I prefer to spend on digital marketing on first priority and then social media ads. I've seen amazing growth of my landscaping company business after implying all these marketing strategies.
Apostolos Toptsis
@tuy_pin Do you have a specific social media tool you like to utilize for ads? Or are you executing cross-platform?