How can you use transparency in your marketing?

I think that many things depend on how you present some facts. Geniuses can present bad results in a smart way. So a good handled crisis communication / management can help. Personally, when someone is transparent, I feel that the brand/person is more respected in my eyes.

Transparency is a big dea for me.

Embracing transparency means I am not just promoting products.

Transparency makes it easier for people to trust you.