Every startup's journey is unique, and the process of ideation can be as diverse as the entrepreneurs themselves. It's all about finding that perfect intersection of passion, purpose, and potential impact.
I got introduced to the data protection industry, and immediately fell in love with it. I knew I wanted to do something in this space, and after my first startup failed, I niched down even more and landed on spam protection for gmail. I got a lot of spam, and I am a gmail user, so not only did I had “inside” knowledge, but was the perfect “early adopter”
When I was running my previous startup, I couldn't quickly and affordably calculate a financial plan or prepare financial data for an investor. It either required a deep dive into financial materials or a significant expense to hire a specialist. That's why I decided to create an easy-to-use financial calculator for startups. Take a look at adlega.com
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