Ahrefs and SEMrush are fantastic, but for budget-friendly options, check out Ubersuggest and Moz's free tools.

I think using tools like Google Analytics is super helpful for tracking how well our website is doing.

We might want to try out SEMrush. I’ve heard it’s great for finding the right keywords and checking out what our competitors are up to.

Google Search Console. Ahrefs starter plan. Maybe GPT/Claude/Perplexity subscription to aid in content creation. Can go quite far with just those.

Inpages is the perfect tool for beginners! It provides clear, actionable SEO guidance, even if you're just starting out.