One trend I believe is underrated but will gain significant traction by 2024 is the integration of augmented reality (AR) in everyday retail. We're already seeing glimpses of this with virtual try-ons, but I expect it to become more immersive, influencing how consumers shop and interact with products. It could revolutionize the retail experience!

NFT-enabled fractional ownership in real estate and physical assets—a potentially underrated trend that could surge in popularity in 2024, revolutionizing investment accessibility.