I've been in the trends space for over 3 years working with VCs, investors and startups and felt that the existing solutions were narrow in scope or too late on certain patterns. I wanted to provide a solution that broadened out beyond Google Trends and into growing sub-reddits, TikTok hashtags, Pinterest and other types of useful data on consumer interests and behaviours. This helps to spot things at an earlier stage than what search can alone. I also wanted to provide a way to draw more insights from experts and to do custom requests - i.e. we go and find some trends for you based on your area of interest at a lower price point.