This book really surprised me. I wasn't all that familiar with Ecko, but the story he tells about branding and being genuine was awesome. Definitely worth a read.

One of the best business memoirs and books on branding I have ever read. Marc left pharmacy school and hustled to build from scratch Ecko UNLTD, what is now a billion-dollar empire and later founded Complex Media, which now boasts over 90 million unique views per month.