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Unubo phase zero — Simplify tracking progress in your startup
Unubo makes it easy for you to track progress by bringing metrics from your favourite tools into one place.
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@jamesdevonport Thank you, James! Yes, I was thinking of a "home view" where you can select which metrics from the different views you want to display. That home view will be sharable.
There have been different iterations of what Unubo is as a product. This time around we went back to basics by ensuring first, that we create something people actually want.
Today we start from the ground up. We begin at zero.
Over the years working on several projects, I always found it cumbersome to log into different tools to check for metrics:
💰 Stripe for revenue information.
🗞 Mailchimp to check on the latest campaign numbers.
📈 Mixpanel or Google Analytics for traffic.
🐦 Twitter isn’t for metrics as such, but it’s important to see if you’ve been mentioned.
Getting a complete picture on how I was progressing involved me logging into all relevant apps manually, get the latest numbers, then put them onto a slide, Google Sheet, shared doc, or similar.
Not particularly elegant so I always thought: “Isn’t there something that does this automatically?”
Through speaking with founders I discovered that many of you work the same way, doing things like this manually.
The current solutions, whether it’s a business intelligence, data visualisation, or general dashboard tool all follow the same approach. You choose from 100s of data sources, and are then forced to build a dashboard. Yes, build one.
Once you get over that, they usually come with a learning curve, and are out of reach price wise for many small to medium businesses, whereas the cheaper solutions just don’t do enough.
We take a different approach, focused on simplicity.
Unubo uses data from tools you use on a daily basis, then automatically presents it in a way that makes it easier for you to track progress across different areas of your startup.
Rather than the word “dashboard” we say “view”. A dashboard tries to show you many things at once, whereas views are designed to offer you simply designed, quick glances at the metrics that matter. Think of views thoughtfully curated alternatives to dashboards.
Today we launch with 4 views:
💰 Growth: Track how you’re growing.
🗞 Newsletter: Track how your newsletter is performing.
🐦 Social: See if you’ve been mentioned on Twitter.
📈 Traffic: Track website traffic.
This is just the beginning. Over time we’ll add more views, meaning more data. Unubo will learn from this data, helping you make increasingly more complex decisions about your business, where you can ask questions such as:
“Will we meet our revenue goals this quarter?”
“Can we afford 10 more engineers right now?”
That’s for future phases though. For now, we want to enable you to watch the results of your efforts compound over time, and focus on building products, not dashboards.
@leandro8209 Quick question: can we only plug in the tools you displayed (e.g. only Mailchimp for newsletters) or do you also communicate with other tools?
@leandro8209 @clo__s Yes, for now it's only those tools. On the backend we're setup in a way that it's quite simple to add more. As people request them, we'll add!
@manuelabarcenas Always appreciate your support, Manuela ✨ Let me know if you have any questions!
Congrats @leandro8209 & @marcelthomas5 🙌
Ladies and gentlemen, let the phase zero begin!
Very valuable. Seeing everything in one go saves so much time. Great and inspiring work!
If you know Leandro at all, you probably know that he values simplicity above most things. This is obvious with his approach to product—a philosophy of simplifying what needn't be complicated. Bravo and congrats!
Good luck. We are building custom views at the moment as pulling data from several sources, like our 2 own API's, Drift, etc.
It seems amazing, congrats for the launch...I am pretty sure that it will become mandatory for the Open Startups ;)
congratulations @leandro8209! As a marketer, I've experienced all the same issues trying to organize information from lots of different sources. Would be cool to see CRMs integration too, especially for B2B folks out there :)
Congrats @leandro8209 Love the execution and simple design! Will use it for Shoutout :)
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