Excited to share this tool here on PH :) Hope it helps! Over the last few years, I've seen a TON of viral loops. Some blew up... others, totally bombed, haha :)
After explaining the concept of the viral coefficient to a tonne of people... we decided to put it in a simple tool so people could SEE it :) Hope this helps!
Let me know if you got any questions :)
@emarky Yeah I guess it's hard to do precisely, thought you could maybe have some approximate, maybe its a different metric called a 'viral multiplier'. Initial Visitors = Visitors in 1st hour of the campaign. Multiplier = Final no. of emails/initial visitors. It will obviously be distorted if you push ads during the campaign with 'fresh' leads.
Nice! It may not be something I will use for my product now, but for testing it as it is free, totally makes sense. Btw, we are on the way to integrate UpViral and test how it plays for our product. Keep up a good work!
Nice share Wilco @emarky. I've been a user of Connectio from the beginning and you always put well constructed and well thought-out tools for marketers. Looking forward to giving this one a go.
UpViral