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How to Acquire More Users — The growth guide by DemandCurve.com and Julian Shapiro
This is an in-depth guide to creating ads, writing landing pages, and running A/B tests.
Written by DemandCurve.com — the premiere growth marketing training course. We also match companies with vetted growth agencies/contractors.
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Julian knows his stuff - he's one of the best growth marketers I have ever met. He's an excellent writer, and is a true full stack marketer who gets customer behavior, development & design. Must read for anyone running a startup/online biz
Julian knows his stuff is what I've heard from everyone who has worked with him. Having chatted with him in the past on growth marketing, I agree. What a great resource to put out into the world - kudos!
@andrewjiang Thanks, man! I really appreciate that. Hope you're doing well :)
@altryne hey alex! smb's need to ensure their average revenue per user is high enough to warrant linkedin ads. linkedin ads are often your best bet. (fb ads can work great for b2b to be too.) li ads cost about $5-8/click, so you want to work backwards from there (consider your conversion rate) to see what CPA you can afford.
in other words, if you're selling a really cheap product, rethink your business.
beyond that, b2b SaaS co's have to take retention more seriously than any other step in the growth funnel. (amplitude wrote a guide on retention. i recommend googling for it.) because churn is your real enemy. the lower it is, the higher your ltv, and the more you can afford to experiment with ad spend.
and, the last thing that comes to mind is sales: ads many not work for you. but sales always will. so long as you have a good pipeline setup. i'd put more energy into sales than ads. read the close.io and clearbit.com blogs for some ideas there.
Hey everyone! Thanks for hunting, Alex.
My goal with Julian.com is to write handbooks that are exhaustive and insightful.
So it made sense I finally wrote a guide to growth marketing — as it's how I've earned a living over the past three years by running the bellcurve.com marketing agency.
Let me know if you guys have any suggestions for additional pages!
@jithinraj Hey Jithin! Thinking of putting together an ebook this week to make it easier for people to read. I'll announce it on my mailing list. Thanks for asking.
Great overview for someone just getting into marketing. However, for experienced growth marketers like myself, I didn't find any original insights or case studies.
Wow! Great resource. Fell way down the rabbit hole then into your other blog posts as well.
Love this; "Remember, people have Buzzfeed and reddit to get their fix of addicting content. They don't need your marketing intern spamming them with glued together "inspirational" images."
Thank you for sharing. Now, back to honing my punctuation. :)
Dude I'd give you 200 votes if I could just to read the rest of your stuff. Thanks for sharing.
This guide is awesome, both for product and marketing people. I've already read quite a few sections and shared it internally.
Thanks for sharing !
Julian back at it again with his straight to the point, no BS, comprehensive guides.
Everything Julian posts is great and this is no exception. Highly recommended and I've sent it all my friends who are starting up.
This is an awesome publishing format that I wish I'd see more often. Instead of some long series of posts in a blog to wade through, its a "mini book" where you can go straight to what topic you want. Every piece of informative content doesn't have to be a blog, article, or a Medium post. At first I thought it was some kind of shady sales letter but you're really just giving out great information. :)
@shapiro I've been hacking my own version of this, but have had no time to summarize all of it. You've done that here... and very nice job to boot. Thanks.
@johnschenk my pleasure, john. if you have any ideas for what to add, i'm all ears. i encourage you to publish your work too if you get around to it :) the more the merrier.
I cannot believe what did i just read. I have been looking for something awesome like this for a long time, great work @shapiro (Y)
It's a great book about starting a startup / company or growing on already have. A lot of usefull tips, techniques, strategies.
The most simple and at the same time a comprehensive read on sales and marketing, it gives a very deep insight on growth hacking.
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