Subscribe
Sign in
Vero Newsletters — Faster email marketing with direct SQL access to your data
The first "baseless" email marketing tool. Unlike other marketing platforms that sync data Newsletters sits directly on top of your data warehouse, enabling you to query your user data in-place and send newsletters using the query results.
84
Replies
Been following the Vero journey for a long time and this is super exciting to see this get released. Super proud of Chris and the team!
Thanks @mattems — lots learned along the way. We're excited to have put all those learnings into this product :).
We dropped Hubspot marketing to use this instead. I'm excited to stop wrangling data back and forth between systems.
This is an extremely disruptive idea. Any data store can now be your source of truth, and there's an email layer on top of it.
Reminds me of Headless CMS trend, but for email.
Thanks @lukethomas14 for the support here and for the years of comments and feedback — absolutely fundamental and can't say thanks enough! Looking forward to pushing this thing and hopefully disrupting in a big way :)
@lukethomas14 indeed, I'm bullish on the "Headless BI" trend overall for building data-driven workflows (though I wish I had another name for it).
We are one of the first users of this Newsletter platform from Vero and it's a freaking gamechanger, even in it's first release! We're building complex Newsletters through a combination of SQL queries then using the data to build fusion calls dynamically and THEN using these json packets to build highly personalised emails in real time with not a single item of attribute data having to live or be maintained on the Newsletter platform itself. Can't wait to see the recurring feature, it will basically allow us to treat email like an extension to our platform/application .. not just a channel to bring people back (which in our case is an inferior UX) - great stuff guys!
Can't say thanks enough @vinaeco for being an early adopter, a champion and providing feedback. Looking forward to delivering a lot more on the platform and seeing you all keep pushing it to its limits!
All the best @chexton. Want to find an opportunity to play with this for https://skilledup.life. Ideal if you had a Wordpress Plugin.
Could this also handle transaction emails?
@manojranaweera At the moment we're only focusing on the Newsletters use case: a nice, narrow value proposition we can really nail whilst we build out the data side. Assuming customers love this approach as much as we do then looking at automation is a logical next step for sure.
We are working on a MySQL integration (not far away now) that might be a good approach for MySQL setups?
Thanks @kamilrejent for the kind words and supporting us @survicate! Appreciate it.
At Workflowy we've been using sort of a hybrid of vero and the new newsletter product for our email marketing, and we've been very happy so far.
Thanks for the support @jessep + thanks for your feedback on our products as you've used them: it helps us build a better product/business. Really appreciate it :)
@goldstrom Thanks Michael, look forward to seeing what you think as you test it out!
A really significant step forward for email marketing. Syncing between data sets is nuts; sooner or later it’ll catch you out. This is big.
Thanks @bigyahu for the support — many years in the making. Looking forward to the next few :).
This makes so much sense. To send a simple message to your customers to list shouldn't require you to configure some integrated marketing technology tool into your stack just to send an email.
@kaiforsyth Thanks Kai! Absolutely the sentiment. Appreciate all the insights early in the project :).
Vero is awesome. I switched to them last year after getting sick of Mailchimp's interface and complexity.
This update and the smaller changes you've been shipping recently look great. Congrats on the launch @chexton and team!
@9rantys Thanks Grant, looking forward to lots more updates over the coming few months! Appreciate all the advice on the launch too!
Thanks @willegan! We're certainly excited. Appreciate your kind words and support.
Thanks @stenpittet! Really appreciate the kind words + you being a customer. Look forward to hearing your thoughts when you crack open the new product (in time)!
@ned_dwyer Thanks Ned! We're really excited about the new direction for Vero and how it will help our customer work more effectively.
I've been using Vero Newsletters for a while now and have to say it's amazing—finally no more inconsistent data or having to upload a list of users for a one-off send based on some randim attributes that are only available in the database. 👏
@danlohrm Thanks Daniel, we love having you as a customer, and we're very happy to hear you're removing roadblocks from your sends. That's one of the key reasons we built Vero Newsletters 🙌
Vero