Directly from the creator: Like a URL shortener, but worse.
Who needs a shorter link? Not you, my friend. I mean, when you send someone a link, they just click it anyway, so you might as well send 'em a real clanger. This is truly crucial browsing.
I found this product seeing some pretty sketchy links getting shared in one of the Discord communities I'm in! I love it.
In addition to being good for a laugh, it feels to me like this technique could be used for a level 1 security awareness test... if you actually click on one of these without questioning it you might need some remedial training :D.