Hey Product Hunt! At Visible, one of the big things we try to get across to companies that we work with is the importance of telling an effective story about your business to all of your key stakeholders -- investors, employees, potential investors, even customers in a lot of cases. This book is an effort to help companies think through what it takes to not only collect relevant data about the growth of their company but get it to the right people at the right time in order to help those people play their roles most effectively. Also, there is a pretty cool illustration on page 25 that I think the PH community will dig :-)