One of the several challenges that startups face is that initial audience/customers to their software product. Startups are always anxious about how their product will be received with their users, and when would they start to see meaningful traction.
One obvious starting point for them is SEO, along with advertisements.
We augement startups advertisement efforts by reviewing and writing about their software product, and thus giving a boost to their efforts. We hope this gives much needed confidence to them, along with some initial eye balls to their product.