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Webflow Ecommerce — Build custom ecommerce stores visually
Webflow Ecommerce is an entirely visual way to build and launch online stores — combined with built-in marketing tools to build an audience, promote your store, and grow your business on the Webflow platform.
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@rrhoover spot on — several brands have moved their ecomm experience over to Webflow exactly for the need for deeper customization without the need for developers. Here are just a few:
https://www.artikel.store/
https://www.simple.city/
https://www.hetkinen.com/
and one of my favorites so far: https://www.rolling.flowers/
Hey ProductHunt! I'm stoked to give you all a first look at Webflow Ecommerce, something the team has been working hard on for over a year. We've built this on top of Webflow's powerful platform (like the Designer, the CMS, and our globally distributed hosting infrastructure), and added a powerful Ecommerce engine on top. The result is a powerful ecommerce platform that has first party support for the core workflows of modern merchants, like shipping, taxes, order fulfillment, Instagram Shopping, Zapier, and much much more.
How is this different than Shopify? Well, we’re addressing the biggest gap right now in the ecommerce landscape: businesses need to move fast, without being held back by code, or long developer turnarounds. With Webflow Ecommerce, you can customize your entire checkout experience, perfect your add-to-cart widget, and integrate your store into your blog (or vice versa), all without touching a line of code. (All for the same price as Shopify's entry level plan, of $29/mo)
Let us know what you think!
@bryantchou Love Webflow (it's a game changer) and I can't wait to start using eCommerce. Guessing you will have a quite a lot of features to release over the next few months as Shopify itself is pretty fleshed out. Keep up the good work!
@tonymaguire90 that's correct! our roadmap is jacked, but so is our team 💪🏽. Stay tuned!
@bryantchou Been loving the beta ecommerce features and am a fan of the customization (e.g checkout pages) that Shopify doesn’t offer.
Curious how you see the use of plugins or apps as a part of Webflow ecommerce’s future? Both seem to be a large value prop/defensible moat for Wordpress and Shopify respectively.
@tonymaguire90 @bryantchou Great product! Any plans on allowing users to build affiliate stores e.g. a store that doesn't own any stock and re-directs users who select a product to a third-party website?
Have been looking for a solution to this for quite a while now!
@justinckwong plugins and making WF more extensible is definitely in the future of our platform. However we've taken the approach of building in first-party support for many of the core use cases people have for their online stores, all included in the cost of Webflow's base subscription. Such as:
- visual design & development (compare: Shogun $19/mo)
- Instagram Shopping, FB integration (see our integration in action here: https://webflow.com/feature/face... vs. several paid Instagram plugins)
We aim to provide an even better customer experience than a plugin ecosystem, while ensuring it all plays nicely with each other, while maintaining super-snappy end customer performance. Plugins traditionally bog down your online store if incorrectly built or installed. It's an integrated approach vs. a modular one.
To use an analogy: Webflow : Apple :: Wordpress : Windows
Easy to use Great integrations Flexibility to do whatever you want Great defaults that guide you through your experience The learning material is fantastic I feel like I'm under control
Pros:Ease Learning material Integrations Power Flexibility OMG!
Cons:I wish there was an automated way to help you name your products with Vlad's classic puns. Lol.
> I wish there was an automated way to help you name your products with Vlad's classic puns.
Obviously, this is the next most important thing we're going to work on! 😍
I love Webflow. They always amaze me on the flexibility of the tool. I would love to start using this for e-commerce , however, we need more options regarding payment gateways, specially for those living abroad (2CheckOut, PayU, etc). Please add these soon so I can start using this! haha
@jorge_dieguez paypal is a WIP, and do let us know what other payment options you'd like to see here! https://wishlist.webflow.com/ide...
@bryantchou Thank you! PayPal is not the best for some countries though, but I'll make sure to leave my suggestions on the Wishlist.
This looks like an amazing product @bryantchou
We are in the middle of setting up a ecommerce store with Shopify but from all the videos webflow ecommerce definitely looks more powerful in terms of customisations.
Also the links you shared don't look cookie cutter as you promised!
I have a couple questions
- Do you have the functionality of providing discount codes to customers?
- Can I customise the number of orders a particular customer can make?
Thanks!
@bryantchou @goelv hope you spend enough time with Shopify to appreciate the value they provide before jumping ship. The value that Shopify gives sellers extends far beyond their templating system. Shopify is light-years down the road in terms of brilliantly designed, valuable features, third-party apps, channel integrations, analytics, fraud tools, payment integrations, catalog management, and much more. And considering their track record for reinvesting in their platform, and headcount of >2000 employees, in one or two years, they'll be that much further ahead. The idea that a visual design tool is going to make a dent in their market share is highly-improbable. Most of the professional design templates available for Shopify stores already include no-code tools for modifying many aspects of the layout and design.
Looks cool! Great design.
To compete with Shopify it'd be great if you allowed external payment gateways for little or no fee. Shopify charges an additional 2% which is high. Stripe has odd terms and they completely block some industries from using their gateway.
@addisonjames what's wrong with Shopify Payments? If your industry is blocked by Stripes underwriters you'll probably just asking for trouble. Sports betting? Hair extensions? Porn?
Shopify Payments are competitive with Stripe and Paypal. Also if you use the Advanced Plan the additional fee for third-party providers is only 0.5% not 2%. If you're doing $18K or more monthly the savings (from 2% to .05%) will pay for the difference in cost for the Advanced plan.
@max_hodges I'm building a site for an organic skin care brand. Stripe blocks skin care products containing Hyaluronic Acid which is odd because apparently it's a fairly common and safe ingredient. Thanks for the tip on the Advanced Plan.
Webflow is definitely a game changer. The only company to crack the code on visual web dev. I’m sure your e-commerce product is no exception. Keep it up dudes.
PH limits reviews to 140 characters, so:
Pros
- complete control over design, including checkout & cart
- easy to learn for designers
- decent integrations at launch
- decent features at launch
- everything that is positiv about Webflow in general
Cons
- missing some features, some of which are underway (PayPal checkout, coupons & discounts, customer accounts)
- cheapest plan is more expensive than Shopify, if you use Shopify Payments
- no report feature, weak store management, weak shipping fulfillment (good enough for smaller shops)
- $29 plan requires Webflow-branded emails, not professional
- "staff" accounts can to anything, no different permissions etc.
- legal issues in some countries (in some countries you need a "conformation step" before you place your order, also in Germany you need to agree with a checkbox to standard business terms, I don't think this is possible in Webflow)
- english-only backend (tough to convince non-english speaking clients, esp. in Europe)
- no multi language feature for the shops themselves
- very weird 50k/200k sales volume limit - why? There are already transaction fees that lead you to the right plan...
Complete control over design is very important to me and because of that I really want to like this. Some cons don't even annoy me that much. Not every client needs all the bells and whistles that Shopify offers. Some cons just rub me the wrong way, like Webflow branded emails even though you pay $29 or staff accounts with no difference in permissions. Other things are straight up deal breakers: legal and GDPR issues that Shopify handles very well, english-only backend (is this really so hard?).
@mplindner Yup, very weird pricing and a bit misleading in their comparison: https://webflow.com/ecommerce#co... because you need a Pro account plan at $42/mo to disable white labeling on the site. If you want white-label e-mail receipts or if you have high-ticket sales you'll need a $74/mo site license. So for a simple single site, you're already getting started at $116/mo.
if they are all about design, why do their demo shops designs look so disgusting? So sense for color or typography in their home page shop images.
I have using Webflow for some time and I can say Webflow gave me the ability to ship simple products fast and without external technical help.
Pros:Highly customizable Very good for makers without code experience
Cons:Might be overwhelming for someone outside the tech world
Hyperbolic PR nonsense. The value that Shopify gives sellers extends far beyond their templating system. Shopify is light-years down the road in terms of brilliantly designed, valuable features, third-party apps, channel integrations, analytics, fraud tools, payment integrations, catalog management, and much more. And considering their track record for reinvesting in their platform, and headcount of >2000 employees, in one or two years, they'll be that much further ahead. The idea that a visual design tool is going to make a dent in their market share is highly-improbable. Most of the professional design templates available for Shopify stores already include no-code tools for modifying many aspects of the layout and design.
@max_hodges One of the members of the Webflow Ecommerce team here. We actually agree that Shopify is a great service, with a ton of powerful features, integrations and plugins, etc. And yes, it may very well be a _better_ solution for many businesses out there right now.
But from everything we have seen and heard in the last several years building Webflow, there is definitely an opportunity in the market for a solution focused on solving for the designers in a way that the existing folks in this space -- Shopify included -- aren't.
Essentially we are working to give these creative individuals the ability to have almost _complete_ design flexibility while crafting the entire end-to-end shopping experience for these stores -- without writing a line of code (or paying someone else a ton of cash to do it for them). For the businesses that are hiring these designers, having this type of uniquely branded experience will help them stand out from the crowd, and having shopping and checkout flows built specifically for their products and customers can lead to more sales as well.
As you described, shooting for _full_ feature parity with a platform like Shopify would likely be a fools' errand. But this is just our V1, has a ton of the core functionality that a lot of businesses need, and we're just getting started at chipping away at the most important gaps!
What added Webflow in my opinion is to custom your checkout page, so other feature need to be done, what power shopify are the app integrations. How webflow ecommerce will handle this ? Welcome to the jungle :) Good luck
We absolutely LOVE WebFlow! It's been a great tool as a ever changing startup. The improvements over the past year has been phenomenal and has helped us easily build and manage a website for own company without any dev work required. Great work guys on the new release. A great release from a great product.
Webflow is one of the only systems that fully allows you to design your site from the ground up, using real-world internet/web technologies. Understanding HTML/CSS/JS will provide you with endless possibilities to build whatever to your heart's content.
Pros:No coding required Integrated e-com ease of use powerful! flexible! Total control of your design Short design/develop turnaround timeframe
Cons:need to have more than basic knowledge of HTML/CSS/JS
Multi-layered product that allows you to go as deep as you want. I've built and launched simple sites on Webflow in a day, and for others I've spent weeks meticulously building amazing animations and powering them with CMS.
Pros:- Full control over how your site looks and behaves. - Responsive from the box. - Always up to date. Recently added support for CSS Grid.
Cons:- Might be a bit overwhelming for someone who's never build a website or doesn't understand how HTML/CSS work in theory.
Guys I love Webflow I'm an 18 year old boy and I have my own company and since I've known webflow my life has changed! congratulations to the team and especially to the CEO Vlad Magdalin best CEO of silicon valley for me!
Pros:ANYTHING IS THE BEST ON EVERY ASPECT
Cons:Ahahahha NO. Webflow is unique Man.
good idea as far as the features but if the business model is based on the platform they cant compete. just the simplicity of launching a store through the other platforms is better. webflow must be trying to target ecommerce store designers, not ecommerce business owners.
Pros:good idea
Cons:design is way to complicated for the average user, would take forever to go live
This is an ignorant review, you clearly don't understand the product. They're targeting designs and non-technical folk willing to learn in order to create something completely custom. I'm a UX/UI designer and instead of going through Photoshop/Sketch to HTML/CSS/JS, I can create beautiful, custom designs inside Webflow and animate any element I like, without using code. It's the future of visual design.
i really love how webflow made things easier for everyone but it would be better if you accept more payment method for us it's been 3 days that i'm trying to upgrade my account and my card got declined
Pros:nothing to say i just love webflow it made everything easy for me
Cons:add more payment methods so i can upgrade my account
Will just add that I hope there is further optimization for basic browser performance. Not everyone is running a brand new machine, and I find that some Webflow sites - including the landing page for this product - are somewhat janky and don't scroll smoothly, which is never an issue on other platforms in my experience. Fancy animations etc. are nice but they seem to overload browser performance.
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