WhatMarketersDo podcast: UX Made Me a Marketing Sceptic
p/whatmarketersdo-podcast-ux-made-me-a-marketing-sceptic
The tension between effective Marketing and good UX.
OJ Quevedo
A Dissection of Conversion Rate Optimisation and UX — How can we resolve any perceived tension between UX and CRO?
3
Replies
Best
Adam
Thanks @ojqd this is awesome! I work very closely with both UX and CRO so I'll be looking forward to checking this out and sharing with both groups!
OJ Quevedo
Thanks to a sea of misinformation (and “non-information”), people in each of the fields of UX and CRO are either still unaware of the other… or see the two as incompatible. And there’s no better person to set the record straight than the straight-talking founder of ConversionXL, Peep Laja. During a 45-min interview, Peep explained how we can resolve any perceived tension between UX and CRO, by answering 4 (potentially) controversial questions: 1. Which is better for growing revenue—UX or CRO? 2. When it comes to pop-ups, how much is too much? 3. Is pseudo-techie jargon compromising the studies of UX and CRO? 4. What’s the best way of combining UX and CRO?
OJ Quevedo
Cheers @arrev glad you liked it! Plenty of insights on the value of and how to best combine UX and CRO - big shout out to @peeplaja for making this interview happen!