[Introduction] Only a couple of months ago, we were regularly having very heated debates. The cause? We disagreed on what the approach to creating content for WhatUsersDo should be. It came down to this, “How important a role should SEO play when creating content?” I won’t try to paraphrase our arguments in here, because that will inevitably do neither side justice – but you can listen to both sides above. In the end, we concluded that we both have the same goal – to offer our users the best experience possible. The only discussion was concerning the best way of achieving that. Check out the podcast and leave a comment telling us what you think about the eternal question, “To SEO, or not to SEO?”