@ramkumarhq we've gotten a lot of feedback over the years on Hitlist and have heard both these complaints - that it evokes hit men and planes colliding - before, though not nearly as often as people have said they felt the branding was memorable and cool. It's hard to hit on something that is both memorable enough to stand out and completely uncontroversial. While hitlist has a mafia-like association for some, the term 'hitlist' is commonly used more in the sense of 'I want to hit up the beach, my friend Sam, and this cafe I heard has great mochas this weekend' - that is to say, a list of things to do - than the older mafia connotation. Facebook's local app even features a weekend 'Hit List' now. So I think on the whole it's a word that is being reclaimed for positive associations and we're part of that. As far as the graphic, I designed it myself, and it's meant to represent people coming together, to evoke meeting up somewhere interesting and new; and also a compass, with slight design references to old-timey maps. I can't control what everyone sees, and I know that even people with the best intentions sometimes miss the mark - remember the fiasco around Airbnb's new logo? https://www.theguardian.com/arta...