Met the Yonder team the other day and was really impressed with the online community they have developed for outdoor lovers. The Vermont based team are the prefect people to build an app, and truly embody the lifestyle they encourage on the app. I have seen apps like this pop up in the fitness space, but it is nice to see other niches are benefiting from photo/activity sharing. They have also had some success with advertising with partnerships like Burton, The North Face and Vermont Tourism. I wonder if niche apps like Yonder will be able to maintain their community long-term, and how they will expand their offerings aside from photo/video sharing.
Love Nature