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Justin Winter
Love it. Some feedback for you.
1. Not mobile optimized? Table stakes these days. 2. CMS choice, you are selling a product. Go to shopify. There is a 'greatest for small inventories' theme sub category. Use one of those. (Attempts checking out....) Okay wow, that it's weird. You are using Shopify for checkout, bot not for the site CMS? Just spin up a separate shopify account separate from Vresh. The break in branding and domain will cause some people to likely abandon, decreasing conversion rates. 3. Marketing; your goal is to sell products with the project, bit there doesn't appear to be much in the way of any type of email ask as a down sell via a browser abandon pop-up. Opportunity to use something like fomo for some social proof. Take down the YouTube videos, use same clips but upload to your own wistia account so post YouTube credits/recommendations send people away from the site.
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@jcwinter also. Your custom coded front end doesn't have some basic social meta tagging structures in place, when I try and pin the image to Pinterest for future reference, Pinterest widget doesn't pull any images to easily bookmark for later.
@jcwinter You can remove the post YouTube Related Videos-feature by adding ?rel=0 to the video URL.
@klaus_buchroithner NP! It is an awesome project, can see it doing well. Depending on the success here, I think there might be a bigger opportunity to take this 'reverse engineer' wardrobe philosophies of celebrities/business people and sell them. You could likely roll this out for many other people. Great PR fodder. Great FB ad creative opportunity. Very curiosity inducing value prop that will get people checking things out.
Black shirts are better
P.S. here's the original post on Facebook where Mark shows his closet full of grey shirts :) https://www.facebook.com/zuck/po...
P.S.S. Never forget the t-shirt cannon
Again.. a huge #WITH* here.
(Where Is The Hunt?*)
Im failing to see anything here really. How is it okay to use someone else's image to sell an over-priced grey tee -- EVEN over the use of the argument of exploited labor in poorer countries, yada yada..
Forgive me, but I actually really dislike a lot this as a whole. I'm getting increasingly disappointed with a lot of hunts lately.
This makes absolutely no sense to me. Sorry.
Hey guys, thanks for hunting @__tosh ;)
I've been producing fashion all my life. Always wanted to create something unique and special that people love, with great quality, sustainable and fair.
When I read Mark Zuckerberg's post about decision making and his idea of wearing the same t-shirt every day I was quite impressed.
I thought ok what would I wear if i did the same thing? So I started to research which specific shirt Mark picked for himself. This lead me to Brunello Cucinelli who is an amazing fashion designer with a great hand for fabrics as well.
Unfortunately you can't buy Mark's shirts in Brunello's store. So I decided to design and produce a replica that is as close to the original as possible.
I was quite satisfied with the results and thought it would be quite cool to make them available to everyone who's interested. It definitely helped me to get a great start into the day and more important it really feels great when I wear it.
If you have any questions feel free to ask them! I will hangout here on producthunt the whole day :)
Klaus
@zain_hoda @wraldpyk thanks guys, updated just after seeing your comments. :)
@klaus_buchroithner 40 Euros for a grey t-shirt? Come on! You can go to the Gap, Uniqlo, or J Crew and get it for $15-$20. Uniqlo is probably $8-$10
@peterbuch that justifies 40 euros? Go to Everlane.com they sell Grey t-shirts for $16 their factories pay fair wages and treat workers well.
This is a cool tributel! Added Z-shirt and further "daily uniform" thoughts on Medium - https://medium.com/@jhoff/why-yo...
@suparchie @theashtube this is me wearing it ! I wish I would be in shape like Mark :) but at least I can wear something as comfortable:
@suparchie @klaus_buchroithner Nice - looks like it has a good length at the bottom, something a lot of t-shirts struggle with
@suparchie @theashtube great attention to detail. I also really like the t-shirt bottom length and it was one of the first things I noticed regarding Mark's shirt. 
Great! Uniqlo sells a very similar grey t-shirt for something like $5. I've owned / worn only grey crew neck t-shirts from Uniqlo for the past 2.5 years (with a few exceptions). Paying 40 euros for a tshirt seems steep.
@reustle was going to post the same. Uniqlo shirts are awesome. I wash and dry them as often as I want and they never move. Keep their color and their shape. Not sure why so many people are so positive about that shirt for 40euro.
Also very surprised at the price Zuck pays his shirts. $400 each shirt? Seriously? That seems very against the supposed simplicity the man has...
@jauny there is more complexity, cost wizardry, supply chain tricks in your $5 shirt than in any $400 one. Fair trade, transparency and ethic are rarely cheap.
@reustle its about support and quality, craftsmanship. I'm sure you spend countless dollars on dumb stuff all the time, that you can find cheaper somewhere else.
Just want to share article explaining _why_ he wears the same grey t-shirt - https://medium.com/startup-grind...
Cool idea… one thing I'd suggest marketing-wise is to make it more prominent that 100% of the profits go to the Zuckerberg-Chan Initiative. I didn't realize it until I scrolled all the way to the bottom & was a bit turned off by the price, but knowing all proceeds go to charity makes it an easier sell, imo.
Funny idea however:
1. It feels a bit wrong using someone else's photo to market/sell a product - even if it's intended to directly benefit his charity.
2. €40 is still too expensive for a single basic cotton shirt (branding image be damned!)
Nonetheless, it made for a good laugh today :)
Great product and marketing ideal and the best thing:
"100% of the profits generated through shirt sales are donated to the Chan Zuckerberg Initiative"
I really Like what wenn do in Austria, Klaus!
At the €40 price point, might be better for people to look at merino t-shirts from outlier, wool&prince, or unbound
I have a few problems with this:
- As many have already said, $40 is way too expensive for a T-shirt, even considering the fair trade angle and the warranty. Personally, I care about the former, not so much for the latter when it comes to T-shirts. If I can buy a $10 t-shirt that was produced under humane circumstances, but has only 1 year of warranty, I'm okay with that. I'll just buy 4 of them, and they'll probably last as long as these $40 dollar shirts.
- By imitating Zuckerberg on this, you're basically endorsing the fact that the man is paying *$400 dollars* for a bland grey t-shirt. I don't care what Italian designer has designed that, because any grey H&M t-shirt is as (un)fashionable as this one. I'm sure Mr. Cucinelli is laughing his ass of because of the new clothes he sold the emperor.
But when you think of it, it's actually quite bad. Zuck is saying that his (lack of) wardrobe choice is good so he can spend more time for the betterment of the community. How about instead, he pays $10 on a t-shirt and donates the rest of the money to the community?! Zuck is an authistic asshole, and you're glorifying that.
- Lastly, what's with the "Everyone and everything is great kumbaya"-attitude on Product Hunt? It _seems_ to be a site for honest criticism, but in practice, I don't see that a lot. Instead, everyone is gushing over each other.
I totally enjoy wearing multiple styles and colours in my life and also enjoy not doing the same stuff over and over. Maybe having one shirt like this is okay but being one sided isn't my cup of tea at all
Great product man. Love to support another entrepreneur for your ideas, hustle, craftsmanship, passion, and overall commitment to your product. I'm not sure why people feel the need to comment about other sources to purchase this for cheaper. We live in a society that loves things for free, and accepts mediocrity. I don't care if this was worth $5, and you charged $100, I'd still buy it, even with a millionaire mindset. Keep doing what you're doing. I hope you sell 100,000 units plus some!
@fightstweet @klaus_buchroithner Yes please. Make it a package deal like 2 hoodies and 10 shirts. I'd buy it today.
This is so cool! I love the fact that the apparel is simple in design for versatility, while giving the customer value with comfort. I'm working on developing a similar style but instead of focusing on softness, my goal is material innovations! I'll have to try your shirt, it looks like both of us are working on changing the scope of the fashion industry :)
The quality of the Tee speaks itself. The key element of a successful basic tee is the quality of yarns, knitters and sewers.
