Hi! I would love for my mom or grandmother (writing this review on Mother's Day, here in the US) to use your product. Safe Selection could generate a lot of peace of mind & safety. Congratulations on the launch. I'm super excited to give some feedback on the design layout of the page.
- As a first-time visitor, I didn't know what the site was about, and I didn't know after reading the headline — another clear way to communicate the value proposition would be an attention-worthy claim like "The Safest Taxis for Your Loved Ones"
- To substantiate that claim, you could say something like "Making decisions based on reviewers like Sarah — a savvy female traveler and contributor"
- The infographic in the hero section is too valuable for an empty infographic. It could be a view of the product, an embedded demo (like Supademo which launched on Product Hunt), or a refreshed video that demonstrates the product.
- I think that there's a lot of text that could be summarized/compressed and that there could be more white spacing vertically separating text sections.
- A lot of static imAGES — imo — could be swapped with product views.
- The call to action 'Get Started' could be written in terms of the safety-providing value proposition of Safe Selection — in this case, it could be rewritten from "Get Started" to "Safer Taxis" or something similar.
Bonus — the animated taxi could be an even stronger emotional driver if it were a bit more personal — with the addition of a "You" map pin indicating that the visitor is in the taxi driver's hands, but safe in the taxi thanks to Safe Selection.
Super happy that we connected, and I think the product could really do some great work for a lot of traveling women (and families). Also, aside of families of travelers, b businesses that expect or mandate their employees to travel could use and contribute to this network!
Hope this was helpful!