Even though I'm working at Bettermode right now, I used Bettermode for the first time while working at a diamond laboratory, where it served multiple crucial functions for our business. The platform effectively managed both our B2B and B2C community needs.
For our B2B operations, we utilized it to:
Announce new products, features, and campaigns to our business customers
Gather valuable customer feedback
Host our self-service knowledge base, which significantly improved our customer support efficiency
On the B2C side, the platform was instrumental in:
Managing our educational programs, including courses and workshops
Organizing events and ceremonies
Building an engaged community of diamond and jewelry enthusiasts
The platform's versatility in handling both business and consumer-facing community needs made it an invaluable tool for our operations in the jewelry industry.