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I think this is a great project and it is time that people actually get rewarded for their hard work writing quality reviews. It is an ambotious project but with their huge community pool to give away token it will drive a lot of influencer from Instagram & Co. The demand created for the token will also increase in value and reward token holders even more.
You dont even need to change the token back to fiat as company campaigns & contest will offer FTR token to be redeemable at their locations.