Tastes pretty nice, feels like a fresh smoothie and is very convenient. I am a fruit and vegetable eater (really like to buy and wash my stuff), so when my wife first ordered I think I wouldn’t drink. But it became a very pleasurable complement, when I run out of freshies, am on a rush, and specially when I am out working or travelling, so I can guarantee my intake with health and good quality product. Also, the protein powder helps me to get my daily requirements when I workout harder. Recommend it!