I was hopeful that because of the way it asks for descriptions of the project, and logo requirements that it would do a good job. Unfortunately you have to pay to see if it does a good job. Just put up low-res bitmaps and make people pay for quality vectors. How hard would that be? I downloaded their sample brandbook and the examples were pretty bad so that didn't sell me and then to come here and see people who paid and were not satisfied - well, that sealed the deal. They're not getting my money.