persona map and idea manager are gold mines. I use it frequently to understand my persona, run experiments from the tool to validate the persona. also, with Gen ai, the tool creates product vision, persona, value prop and business model. Saves tons of hours and cost for us to ensure the product has the right users and based on their needs, right features are being prioritized vs diving into product plannning/dev/launch.
I use idea manager to collect 360 feedback from my teams, management, customers, partners, get the idea rated by teams and AI helps us to categorise under themes those ideas by analyzing and creating summaries, solutions on the fly - whole time get saved in manual feedback collection, analysing and gathering insgihts. plus product metrics csat nps, web traffic you can track ins ide the tool - integrates with Jira and more. very cost effective.. must recommend it