It is the easiest, most flexible builder I have ever used. You can put it right into a subdomain or folder. You can install multiple instances of it. The footprint is very small, it won't add seconds to your load time. The customer service is the best. It is always right in the lower right corner of every screen. I get so tired of companies who have a chat bubble and never have anyone there. That doesn't happen with Shopfunnels. I am so happy to leave Woo Commerce behind.