Spirit Studio is an animation tool that helps designers and developers creating and managing their animations real time in the browser.
✔︎ Super easy to use
✔︎ Live edit animations directly on your web page
✔︎ Animate SVG/HTML
✔︎ Timeline editor
✔︎ Import/export JSON and play animations in production using the Web Player
Want to love this but you need a trial version or at least a lot more demos videos. And as many have already called out, make the pricing affordable for what you are competing against.
Offer some intro price or free version with a watermark or something. Add some templates or something to get people started.
Hope you listen to the community feedback, there is an interest...
I would say they need to do a lot more tutorials or guides so beginners can get to grips with it easily.