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Tap Bio is a mini-website, in story form, that you make and manage on your phone, inside Instagram. With Tap Bio, anyone using Instagram to build their business--whether with a personal account or a business account--now has full control over where they’re pointing their followers, so that more become buyers, readers, subscribers, and supporters.
I'm curious to see the marketing insights on which this app was built. How does an overwhelming amount of content help your follower traffic find what they are looking for? This feels like a mini-website rather than a dedicated and focused linking platform. Keen to see some case studies and analytics around follower bounce rates vs people actually clicking a link.
