Aaron Block, Ph.D.

@bentossell, my use-case is someone who generally knows healthy food but needs an additional motivator to make healthy choices and doesn't want to spend the time required to make calorie counting work. (As Ryan noted, with Calorie Counting, if you miss a meal the whole system doesn't work.) The psychological threat of having to click on that "bad" button if you have seconds at dinner, will...

@rrhoover, you're right calorie counting breaks if you don't enter it every day. With this app, it's more about impressions of meals. So, if you miss a meal it just shows up as gray in the history. Yeah, you loose that history but it doesn't throw off a precise calorie counter. (Of course it's better to record everything, but that just keeps you more honest)