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ExtraaEdge is targeting a $18B SAM market while empowering the global education brands with a digital first GTM to increase, manage, and meet their admission goals. The data science-driven admission and marketing software that ExtraaEdge has built immediately piqued our interest. Leveraging machine learning, marketing automation & analytics at scale, their software has shown ~20% increase in admission conversion. ExtraaEdge platform capitalizes on online, offline, and social brand touch points of a prospect student to yield superior predictability of admission and actionable insights on sales and marketing decisions.
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