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![Aswathy Shivaji](https://ph-avatars.imgix.net/3404599/edb5e215-eb66-46c1-8f70-5eea781d0d03.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Aswathy Shivaji
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I love to use webflow. It is an unusual tool but it helps me promote, understand development ( I am not a developer), it is quick and fast!
What's your favourite tool you've used as a founder?
Richard Fang
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![Aswathy Shivaji](https://ph-avatars.imgix.net/3404599/edb5e215-eb66-46c1-8f70-5eea781d0d03.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Aswathy Shivaji
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Not taking the time to talk to more customers. We built a B to C platform but we made the product keeping us (three co-founder and some employees) in mind. We did not take the time to speak with our super subscribers (people who benefit a lot more from the product than us) which gave us a low retention rate. Retention is everything while starting out!
What's the biggest mistake you've made as a founder?
Richard Fang
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