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Ifeoma Ogbonnaya
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Build a relationship with them that's based on actual value- share content they can learn from or relate to.
Continually show them how your products can help them solve specific problems. This should be based on research like @sophie_bowman pointed out. It's quite important that you understand your target audience.
Tell them what to do through clear call to actions in your social media...
How do you turn followers into customers?
Louise Peiffer
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