About
I created the first e-commerce marketplace for African farmers who cultivate fresh produce. The marketplace connects them with city-based retailers utilizing a USSD application as internet connectivity, and the cost of internet data was a challenge in the rural region of Africa. This approach enabled them to expand beyond their local area and increase their sales 10x faster; while achieving this, I found fulfilment seeing old farmers gaining access to what everyone considers a tool for Gen Z only.
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