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Jay Batson
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I use the Lean Canvas two ways regularly: 1) To evaluate startup companies I'm looking into for investment of time or money; and 2) to help companies I'm mentoring stop thinking obsessively about their product, and think about the *rest* of their business.
Pros: Focuses one on the business, not the product
Cons: Is just the first step of things to do; but Ash covers more in his later books /...
Lean Canvas
Capture your idea in 20 minutes versus 20 weeks