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Jennis Ferraz-De Souza
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I’m almost inclined to say selling since I experience the challenges of it first hand, but seeing where the purchasing processes are evolving - I completely empathize with the buyers.
There is so much noise, chaos, and complexity in the buying journey nowadays, and unless somebody is there to handhold them, it’s extremely difficult for customers to be able to make these purchase decisions and...
What’s the real challenge? Selling software or buying it?
Erdem Gelal
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