Kingshuk Mukherjee

I can't tell you the number of times I've seen a gorgeous website or landing page that sucked at communicating basic things with visitors. Some even won webby's! So this week, I'm writing Copy in a hurry: A faster and easier guide to write persuasive website copy. It will be free. It's a troubleshooting guide to help designers, U/I people, and makers write better copy for their websites. I'm...

From Casper's perspective, this doesn't make sense if they identify as "We're dedicated to making the best mattresses ever." As soon as you shift that to "We help people get the best sleep of their life." It's not about the mattress anymore. It's about helping you sleep. At that point they can sell gummies, sleep rings, whatever. I like it. Good PR.

Hi Ryan, big fan of Shape Up. What made you guys decide to share Shape Up as a site? Was that a decision to ship quickly, test in the wild and get feedback before creating physical versions? Or was there more to it?