Matt Wallace

I've been a huge fan of Ahrefs content for over two years now - it's great to see the thinking & the learning behind that content. Thanks for opening the course up, it's been a great resource to learn from!

Used this on our recent content series. Was really effective of keeping all the team on the same page around UTMs, particularly as we've had new joiners to the team as well as some people who've not used UTMs all that much before. Not really sure why anyone would use the default Google link builder if they knew that this existed!