Alena Galina

Wow! That's really cool :) Congrats!

I believe that we shouldn't consider product development apart from user-centered design. It is not a separate thing that might or might not be done. UCD is a WAY of doing things. So it means product development can't exist without user-centered. It is important to highlight that I see design in its most wide meaning. (And YES, I AM a designer :D)