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There are many social channels you can use to engage with your customers - Facebook Messenger, Viber Service Messages etc. Although these channels provide a more personal touch, they are not the most reliable.
Enters the Nexmo Workflows API - it allows you to utilize these social channels, but if message delivery fails, it'll fallback to SMS.
Nexmo Workflows API (Developer Preview)
Deliver messages to Facebook Messenger, with SMS failover
The Nexmo CLI enables quick access to a number of features from your terminal or command line. Features such as creating Nexmo applications, buying numbers, linking numbers to apps, setting up webhook endpoints and more.
Nexmo CLI (Command Line Interface)
A developer productivity tool for working with Nexmo