Noel Rajakumar PS

I would love to connect : https://www.linkedin.com/in/noel...

What if there's a technique that could flag a user session based on whether or not your credentials are being mis-used? We're building a use case specific tool that could help with detecting any fraudulent activity based on the user's device activity. Excited to get your feedback and thoughts on this!

Prioritise creating value over everything. Why I say this is, communities are mostly focused on promotions rather than ensuring that every time a user visits the community, they learn something new. This is actually value and not pushing them to pay or opt for your product.

Let's take the device fingerprinting tool update for a fraud risk tool : Product development happens by understand the market requirement and the need for this feature. Marketing outreach can include adding value to use cases for ex. the type of fraud that occurs in e-commerce platforms like the account takeover, credential stuffing and bonus abuse

Each set of customer persona can be put into different cohorts. These cohorts could be in the awareness, consideration, evaluation and purchases phases. The marketing efforts can be catered based on the type of content

It depends on the type of content. If there's a quick update that I would want to share, then instagram would be my go to place. If there's a though leadership content that I would like to post, then it would be on LinkedIn.