Piero Borrelli

I want this

I'm a software engineer, who has always been writing technical copy on the side for the last 3 years. After working for a content marketing agency, I decided that I could do what they were doing better. So I founded my technical writing agency dedicated to scaling SaaS businesses by creating high-quality content for them(https://www.technicalconversionc...) The company really started a month...

I love the idea of referral programs for every business. Tendentially tho, don't rely on word of mouth to just fall from the sky. Rather try to stimulate it by offering something to your existing clients. In my business for example, after a client is satisfied with us we ask them to refer us to other business owners who have the same problems. Offering a money discount both to our current...

I'm currently using SurferSEO. The guided SEO editor is incredible, plus it gives you daily advice to improve your website SEO and which keywords to target

I tried the grammarly one and it was quite good!

Only one big piece of advice to give here: avoid having the "lowest price on the market" as your only unique selling proposition. It doesn't benefit your business, you, and not even the market, as soon somebody is gonna find a way to make your product even cheaper, making this a war on the lowest price. Just try to make yourself different from others. You gotta be an orange compared to an...

I founded a technical copywriting agency (https://www.technicalconversionc...) so of course I'm biased when saying this, but I always found copy made from AI feel unnatural and way too salesy. I'm not sure what you mean with checking content writing, but as a tip what I can say is: * You can hire a professional copywriter on sites like Upwork or an agency and get a better result * You can...

It depends on the kind of content creator. As a technical copywriter, I believe these are the important skills to have: * Capacity to thinking clearly and putting your structured thoughts on paper * Great eye for simplicity in your words * Always performing great research for everything that is written * Great capacity to comeback to your piece and remove all the clutter of the first draft.

Got the Ebook, great resource!

I wasted way too much time trying to make everything perfect. I learned business is a lot more about trial and error and fixing stuff along the way.

I've tried copy.ai and Jasper. Both are ok. I'm still not a big fan of AI generated copy tho. If your copy is about a niche argument, the AI won't be able for example to generate some smart lines. In general also, the copy always feels weird and too salesy.