Prabha Matta

With 2 toddlers on hand, I have to constantly juggle my work between professional life and personal life. I maintain a simple ToDo list on my phone (since phone is most accessible even when I am in kitchen). Whenever I remember any task to do or to be attended to (be it sending a product email or paying a bill), I simply add it to the list to reduce the load on my cognitive abilities so I can...

I have used Google Analytics and Mixpanel previously in my career. However the numbers are inflated especially when you are looking for Daily Active Visitors on your website since their concept of session time for each user is quite small. So, we started building a simple logging system and count DAU, WAU, MAU or Conversion rates using simple SQL queries. For visualizations, you can directly...