Rebecca Hendrickson

Boost conversions without coding or burdening your dev team. Amplitude Web Experimentation offers advanced stats tools like sequential testing, CUPED, and multi-armed bandits. Create, run, and analyze sophisticated A/B tests. Get started with one line of code.

Unlock product-qualified leads to improve conversions 8X, prioritize hot leads for sales, and retain more customers with one powerful integration.

Digital analytics is finally easy. Set up Amplitude with just one line of code. Access out-of-the-box insights, AI-powered answers, and practical templates. No heavy lifting.

Get started, get insights, and get value, fast.

The North Star Metric is the key measure that reflects the value your product delivers to customers. It keeps teams aligned, focused, and moving toward sustainable growth. Use the North Star Playbook to find yours.