Sandro Morghen

In case you have any questions about the product, I am happy to tell you more about the software and how it works, cheers

With yutongo, we aim to change the way business, marketing and tech ideas/innovations are generated on the web. Instead of ask idea contributors to fill in ideas with dumb online forms, they are taken on an idea journey, where they first answer a set of inspiring sub-questions tailored to the project and then create combinations based on the material collected in the first part.

@jamestodd, I had been a leading employee with Nadja, the author of the book, and the company she co-founded, BrainStore in Switzerland, for more than 10 years and I also co-authored some of the methodology behind the book. My startup yutongo ideas (you find it also on product hunt) follows a similar approach which we brought onto the web.

Our goal with yutongo is really to change the landscape of web based ideation. Instead of providing users with a complexe question and one idea form, idea contributors at yutongo are guided through a structured process where they first answer a selection of subquestions viewing the project from different view angles and in a second iteration participants have the chance to make combinations out...