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The EM tells you whether you're "over-betting" on your opportunities or put simply - whether you're holding on to bad deals for longer than you really should.
It's the best proxy for overall sales efficiency and the easiest way to spot problems in Sales.
A multiplier >2.7 is a sure sign that your are spending time working the "wrong" deals.
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The Endowment Multiplier by Heresy
The simplest way to assess the efficiency of your sales team
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Rewarding Talent by Index Ventures
Handbook on stock options + OptionPlan web app
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Dimitar Stanimiroff
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Here is a list of Content & Timings:
- 0:54–4:20 — Kristen talks about her sales career, how she met Joel Spolsky & Michael Pryor, the FogCreek days and how she eventually ended up as VP Sales at Trello
- 5:00–6:50 — Selling Trello in the early days and how the pitch has changed
- 7:20–12:10 — Kristen talks about Trello’s sales team, their culture, the importance of team cohesion, how...
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Heresy Podcast- 2: Kristen Habacht, VP of Sales @ Trello
Everything you wanted to know about Trello's sales team
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
Heresy Podcast- 2: Kristen Habacht, VP of Sales @ Trello
Everything you wanted to know about Trello's sales team
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Heresy Episode 1 - Jeff Szczepanski, COO Stack Overflow
The 3 phase guide to building a "full-stack" sales team.
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The Notion Capital Podcast - 15: Dimitar Stanimiroff, Founder at Heresy
The agile framework to scaling a sales organization