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![Steve Lee](https://ph-avatars.imgix.net/4905799/76c2c631-2bfc-4012-a7cb-c3efaf2f4e70.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Steve Lee
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Shopping is great, but waiting in line is the worst waste of my time.
I wanted to solve this problem for myself, and along the way I thought, "Someone else probably wants this too." That's where it all came together.
![Groc: Self-Checkout App](https://ph-files.imgix.net/41b952ef-e04d-4708-a405-33739ea7888f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Groc: Self-Checkout App
Shoppers skip the waiting line, forever.
![Steve Lee](https://ph-avatars.imgix.net/4905799/76c2c631-2bfc-4012-a7cb-c3efaf2f4e70.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Groc is a mobile self-checkout app for smart phones. Groc helps in-person shoppers by skipping the waiting line, avoid the frustrating self-checkout kiosk, and save 20% of their time shopping. Shoppers scan their own products while shopping and pay to leave.
![Groc: Self-Checkout App](https://ph-files.imgix.net/41b952ef-e04d-4708-a405-33739ea7888f.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Groc: Self-Checkout App
Shoppers skip the waiting line, forever.