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Five battle-tested principles that our team has learned the hard way over 14-years and 22,000 email campaigns — examined through the lens of Sun Tzu’s The Art of War.
🧨 Stop Fighting Fair
🧨 Vary Your Tactics
🧨 Use Spies
🧨 Check Your Biases
🧨 Know Your Enemy
The Art of War of the Inbox
Adapting Sun Tzu's 'Art of War' to email marketing