Tom Wentworth

Glad to see Drift take a fresh look at landing pages. Collectively B2B marketers have exhaustively tested every meaningful element of a landing page, and we're often happy when an A|B test delivers just single digit improvements. I was lucky enough to have early access to Drift conversational landing pages and I tried it for the promotion of an analyst report to a email list of about ~150,000...

Drift is the single most important thing we're doing in marketing at RapidMiner. We have hundreds of Drift conversations a day with our freemium users, and we care deeply about helping every single person we talk to. It's core to our mission. We've always intuitively known that helping people drives increased sales, and now we can easily prove it with Drift Revenue Reporting. Thanks for...

RapidMIner Auto Model is a new interface inside RapidMiner Studio that makes it easy to create predictive models. It uses automated machine learning to accelerate every step in the lifecycle of building a model. Best of all, the output is a RapidMiner Studio process, so users can instantly visualize the end-to-end data prep and modeling steps, and selectively fine tune and test models before...

Drift has been talking about reimagining email for the past few months and today it just got real. Email has always been a great way to connect with people, but then automation got in the way, and made it way too easy to send spammy irrelevant emails at scale. Drift is helping bring the humanity back to email while automating the right things. For example, if someone replies to an email with...

Let's face it: to this point, ABM has been more about advertising than marketing. Success was demonstrating that you had an increase in site visits from target accounts. Try presenting the fluffy "uplift in target account visits" metric to your head of sales and see how they react. With Drift ABM, you can now qualify your website visitors the same way you qualify leads and eliminate the...

Drift has helped marketers face the uncomfortable truth that "marketing automation" is a pretty terrible way to do marketing. It's made us lazy, boring, and hyper focused on the wrong metrics. Drift is on a journey to re-invent marketing and sales through conversations and smart augmentation, not dumb automation. Great to see the Drift team tackle email next.

Drift has helped me close multiple deals with Fortune 100 companies in the past few months. I've found a Drift bot backed by a human is a *much* better conversion engine than the traditional website form + email “nurturing” campaigns.

I've been a user of LeadBot for a couple of months, can't wait to see what everyone else does with it now that Drift has released it. I've learned so much about my users through watching them interact with the LeadBot. And I smile every single time i see someone thank it after the conversation is over :)

I've been using the Salesforce integration for the last week. It works great, and there's literally nothing to configure. New leads are automatically created In Salesforce, and chat transcripts are added to leads and contacts as tasks. The pace that Drift is shipping new features is unlike anything else I've seen in SaaS.

Can you talk more about the data science? What's driving the machine learning? Tensorflow?