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![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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đ Hey, Product Hunt!
Iâm Victor Eduoh, and Iâm thrilled to share a resource thatâs been months in the making: The B2B SaaS Landing Page Copywriting Playbookâcreated with one mission in mind: helping you use relatable stories to craft landing page copy that actually converts.
đŻ Whatâs inside?
This playbook takes a unique twist on B2B SaaS copywriting by blending relatable storytelling with...
![SaaS Landing Page Copywriting Playbook](https://ph-files.imgix.net/383cbb9f-fda0-43f9-88f9-512a3cc86230.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
SaaS Landing Page Copywriting Playbook
A guide for using stories to craft great landing page copy
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
This detailed playbook outlines the 3 phases of using relatable stories to craft compelling B2B SaaS landing page copywriting more likely to convert, using VEC Studio's Product-Led Storytelling approach.
![SaaS Landing Page Copywriting Playbook](https://ph-files.imgix.net/383cbb9f-fda0-43f9-88f9-512a3cc86230.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
SaaS Landing Page Copywriting Playbook
A guide for using stories to craft great landing page copy
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Learn how to design and execute a Product-Led Content Marketing Strategy explicitly focused on differentiating and growing your B2B SaaS product, not SEO topics.
![SaaS Content Marketing Strategy Playbook](https://ph-files.imgix.net/474c598d-a80c-481c-8297-f2853441c2c8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
SaaS Content Marketing Strategy Playbook
Build & execute a product-led content marketing strategy
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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đ Introducing the Product-Led Content Marketing Strategy Design Playbook
Hello, Product Hunters đ
Ever feel like your content marketing strategy is a scatter of random blog posts, emails, LinkedIn posts, etc., each doing its own thing? Like trying to build a bridge with mismatched pieces that donât connect or yield the desired outcomes?
Youâre not alone.
Iâve worked with dozens of B2B SaaS...
![SaaS Content Marketing Strategy Playbook](https://ph-files.imgix.net/474c598d-a80c-481c-8297-f2853441c2c8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
SaaS Content Marketing Strategy Playbook
Build & execute a product-led content marketing strategy
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
left a comment
đ Introducing the Product-Led Content Marketing Strategy Design Playbook
Hello, Product Hunters đ
Ever feel like your content marketing strategy is a scatter of random blog posts, emails, LinkedIn posts, etc., each doing its own thing? Like trying to build a bridge with mismatched pieces that donât connect or yield the desired outcomes?
Youâre not alone.
Iâve worked with dozens of B2B SaaS...
![SaaS Content Marketing Strategy Playbook](https://ph-files.imgix.net/474c598d-a80c-481c-8297-f2853441c2c8.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
SaaS Content Marketing Strategy Playbook
Build & execute a Product-Led Content Marketing Strategy
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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Hi Product Huntersđđ
Building a tech product is easy these days.
But standing out?
Not so much.
There are now 5â15+ tech products to choose from in any conceivable niche your product operates in. So much so that your target B2B prospects and customers are alwaysâalbeit subconsciouslyâasking themselves one question:
Why choose this product and not another?
Today, you must answer that...
![The Product-Led Storytelling Playbook](https://ph-files.imgix.net/d0eb9a0c-cf35-4876-bdf0-71d3ae000c4a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
The Product-Led Storytelling Playbook
For using stories to craft B2B content that converts
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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Congrats on the launch, @maltissimo11
![AI Assist by airfocus](https://ph-files.imgix.net/657f1afb-03cf-478b-aca7-cc59e32cd0cd.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
AI Assist by airfocus
Unlock the power of AI for product managers
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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Congrats on the launch, @michael_dubakov ,
I've used Fibery a bit, you're building an amazing product.
Fibery for Startups
Work 'n' knowledge hub to run your startup
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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Say this again and again and again:
"Marketing is a fuel that drives the product with PMF to the right users with the right message via the right marketing channels. Great marketing, led by a strong team, will supercharge product with PMF. And if you add here a fast-growing market, like no-code, you will receive a hyper-growth."
Lemme try to buttress that a bit...
Marketing is fuel. The...
đ„đ„ $230 000 monthly recurring revenue ACHIEVED đ„đ„
Lisa Dziuba
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![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Learn practical PQL-acquiring strategies used by modern B2B marketers
â See why you should ditch MQLs (or emails slapped with MQL tags)
đĄLearn the concept of Product-Qualified Leads
đ± Erect your PQL-acquiring foundation
đ 4 ways to acquire PQLs at scale
â See why you should ditch MQLs (or emails slapped with MQL tags)
đĄLearn the concept of Product-Qualified Leads
đ± Erect your PQL-acquiring foundation
đ 4 ways to acquire PQLs at scale
![Ditch MQLs!](https://ph-files.imgix.net/7efc9c52-16b6-4cb9-93ff-6a0df902d7a7.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Ditch MQLs!
4 ways B2B marketers acquire PQLs to directly impact sales
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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đđŒ Hey Hunters,
First, the story of why the resource came to beâŠ
I was researching an article for a B2B SaaS client of ours two months ago.
As youâd expect, I visited good olâ Google, scanned several me-too SEO-obsessed pieces on the search engine result page, before I managed to find something that looked promising.
Lo and behold, I was FORCED to submit my email before I could access...
![Ditch MQLs!](https://ph-files.imgix.net/7efc9c52-16b6-4cb9-93ff-6a0df902d7a7.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Ditch MQLs!
4 ways B2B marketers acquire PQLs to directly impact sales
![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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1. Name things, develop concepts for the things you name.
2. Produce exceptional content about the things you name and conceptualize.
3. Distribute/amplify that content to your target audience or people or places you want to build links from.
4. Repeat 1-3.
Better if what you name is relevant to your product/service offering and your customers' pain points.
Beyond links, doing these give...
How do you do link building?
Anna Kuzma
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Victor Eduoh
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Exceptional content production and distribution has been our best, and main, growth channel. Well, this may sound biased as I'm a content strategist and B2B storytelling studio fouder providing the same services to B2B SaaS & VCs.
But truly, prospects come to us directly from the content we craft and distribute on our blogs, newsletter, and LinkedIn -- our primary channels.
For most of...
What is your main growth channel?
Peter Chudakov
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![Victor Eduoh](https://ph-avatars.imgix.net/2895962/fc8e966a-9d67-4a54-965a-d8d9754f720b.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Victor Eduoh
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As a marketer for B2B SaaS, I'll say you need both.
But it all starts with an excellent product that's going to solve a real problem. Once you have this, whether it's still in the making or in beta (and you're sure about its value), you need marketing.
Specifically, you need content.
With content, you can educate the market, start nailing a positioning for your brand, build an audience,...
Marketing or Product?
nilova.pande@qinaps.com
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